Hallmarks of a good lead magnet:

• It solves a problem the prospect is battling
• It’s very specific
• Quickly consumed
• Helps the prospect achieve something quickly
• It is instantly accessible by the prospect
• It should demonstrate your expertise
• Needs to be related to your offers and is a natural lead in to what you sell

Do you know what are you selling & ideal clients?

What would stop your clients from buying? Solve those problems through the lead magnet

Remember the purpose is to get them on your email list

Examples of Not Good lead magnets:

• Discovery call
• Long ebook